Chevy Under the Blue Arch
Fresh off the success of the Chevy Holiday campaign staring Nick, a dealer who looked a lot like St. Nick, Goodby decided to double down. Let’s make a whole campaign that centers around the life in a Chevy dealership a’ la the television series, The Office. We were then sent off to be a part of creating and ultimately overseeing the Under The Blue Arch for almost two years. It was much more than a campaign of Television ads or even a TV show. We did a tremendous amount of work across all media platforms from print to point-of-sale to digital and social. It was a tremendous success. So much so, it would become Chevy’s most successful and longest running retail campaign in their entire 100 year history.
Additional Credit: ECD Ralph Watson, Brian Mekjian, Ryan McCarthy