Bill Majewski - CD/Art Director
From an early age my passion for art was evident, spending hours drawing pictures never realizing where it would lead. But the stranger thing? I always had a knack for committing every ad, jingle and slogan I would hear to memory. A blessing and a curse. I took these skills on to the Advertising Design program at Wayne State University. Next, an internship at JWT where I worked my way up from the Matt room to working on the Ford account. After a few years and a few partners, along came Merritt.
Merritt Fritchie - CD/Writer
I was born in Lima, Ohio, but too many country roads and cornfields left me restless. So the first chance I had, I headed north fueled by Motley Crue and Top Ramen. Along the way I snagged an English degree at Bowling Green before joining Al Jourgensen’s Ministry in Detroit. Just one night in the industrial Mecca was all I needed to make me want to stay put. Landing an internship at Campbell-Ewald didn’t hurt either. After Campbell-Ewald, I went to JWT and that’s where I met Bill.
Bill + Merritt - Creative Directors
Together after stints at D’Arcy and BBDO, Bill and I became creative directors at Goodby and Doner. During our time at Goodby, we would eventually run the Chevy retail account before moving on to Doner to do the same on five of FCA’s brands-Chrysler, Jeep, Dodge, Ram and Fiat. If that wasn’t enough we also oversaw FCA’s small business, commercial truck, and pre-owned business. In 2016, we won the Ram National business with our campaign Long Live Ram and led that account as well. We’ve worked together for over 20 years creating and leading dozens of accounts. Hopefully you’ll find from the work we’ve done, almost all of it written, art-directed and produced by us except where noted, that we’re really passionate about what we do.
Awards
Cannes, Clios, Effies, Caddys and D show.